While on the road I have had more run ins with advertising through TV and roadside billboards than during my work in NY at a semi-advertising job. And what I have been understanding as of late is the American thirst for "POINTS". The want to get four times their points, or even five times. They want to get more points, the want to get double points when buying this or that, they want their points!
To me it all seems a bit over stretched. What are these points? When can I get and use them? Is it just a normal keep-shopping-here-scam? How can this be important to any modern human?
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